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Leavenworth fudge shop sees surge in sales through social media
The briefing
The Fudge Hut in Leavenworth turned a bad winter into a social media hit with its "Freaky Fudge" video series, which owner Dallas Rogers launched in March. Flooding and power outages had forced him to furlough his only two employees, but online orders jumped from an expected five a day to about 150. The shop, open since 1986 and now on episode 18 of the series, sells more than 20 fudge flavors including a customer favorite, Mountain Dew Baja Blast.
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