WA envisioned as Napa Valley of tea, with new large matcha farm

The briefing

Vale Concepts is launching a 365-acre operation on Whidbey Island aimed at becoming one of the nation's largest matcha farms, intending to cultivate nearly 1 million tea plants. Inspired by rising global demand and social media trends, founder Luke Larson believes the Pacific Northwest can become a prominent region known for tea production, akin to Napa Valley for wine.